Facebook Alcohol Identity May Reveal Underlying Problem

Narconon rehab acknowledges that teens and young adults have always been and always will be exposed to peer pressure. With the introduction and widespread popularity of the social network Facebook, people are all connected, and their ability to maintain privacy has become obsolete. Unfortunately, this translates to a glamorization of alcohol that makes it seem cooler than it ever has been.

Pictures documenting things that happen while drunk can be captured, uploaded to Facebook and shared with hundreds if not thousands of people, all within a matter of seconds.

Given this fact, it’s not surprising that images such as these affect teens and young adults in a way that encourages them to make bad choices about abusing substances like alcohol.

Identifying with Alcohol

A recent research study performed by Brad Ridout of the University of Sydney and published in the Drug and Alcohol Review followed 157 Australian college students aged 18 to 24. The study examined the students’ drinking tendencies and Facebook accounts. Photos related to alcohol use, along with relevant comments and status updates by the students, were dubbed representations of their “alcohol identities,” according to Ridout.

The outcome of the study revealed a strong relationship between the students’ Facebook alcohol identities and the amount of alcohol they consumed. Ridout added, “People who had twice the number of [alcohol relevant] photos and references had twice as many alcohol problems.”

The Relationship with The Social Network

A relationship between one’s alcohol identity and consumption of alcohol cannot be denied, but there is also a correlation between pictures of alcohol use on Facebook and the use of alcohol in young adults. Narconon treatment has found that ninety-six percent of all the students surveyed reported that they drink alcohol. Of those, more than 50 percent stated that they feel they have a potential problem with alcohol, according to the Alcohol Use Disorders Identification Test, also known as the AUDIT.

Given these facts, Ridout explains, binge drinking is portrayed as socially acceptable on Facebook, and this reinforces an online world that views overconsumption of alcohol as normal.

Similarly, a research study performed at the University of Wisconsin and the University of Washington found a strong correlation between a person’s alcohol identity on Facebook and the amount of alcohol they drink in real-life. Of 224 college students’ Facebook profiles, a full third revealed the presence of alcohol use, and 60 percent of those students were deemed to be at risk for developing an alcohol dependency.

Dr. Megan Moreno, lead author of the study, stated that students who feature their intoxication and alcohol abuse on Facebook are four times more likely than other students to have a drinking problem.

How to Get Help

Dr. Moreno and her colleagues hope to use their findings on the association between Facebook and alcohol identity to identify individuals who are at risk and help them deal with their alcohol abuse before it gets out of control. A fine line exists between what appears to be a rite of passage and an alcohol problem, explains Dr. Moreno, and this research helps professionals to identify that line.

For young adults who have problems with alcohol, help is available. Narconon Georgia rehabilitation center has been administering effective treatment of alcohol and other drug addictions for decades.

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